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KATIE PITTMAN

KATIE PITTMAN

CASE STUDY · THE SHOP EDIT

From an idea to
320k+ inboxes.

Building a commerce newsletter from the ground up — concept, editorial identity, programming, launch, and audience growth.

PROJECT SNAPSHOT

The challenge

Turn KCM’s shopping coverage into a distinct editorial product — one with a clear reason to exist, a repeatable format, and an audience of its own.

THE IDEA

Shopping coverage, but with a point of view.

Rather than another stream of product recommendations, I pitched The Shop Edit as a recurring editorial product: timely, useful, personality-driven, and built around the kind of recommendations readers would actually want in their inbox.

MY ROLE

Concept + pitch
Editorial strategy
Newsletter programming
Writing + editing
Audience growth