0
Skip to Content
KATIE PITTMAN
Home
About
Portfolio
Blog
Résumé
Contact
Contact
KATIE PITTMAN
Home
About
Portfolio
Blog
Résumé
Contact
Contact
Home
About
Portfolio
Blog
Résumé
Contact
Contact

Nov 22
Written By Katherine Pittman
vista de toledo.jpeg
Katherine Pittman

PROJECT SNAPSHOT

The challenge

Turn KCM’s shopping coverage into a distinct editorial product — one with a clear reason to exist, a repeatable format, and an audience of its own.

THE IDEA

Shopping coverage, but with a point of view.

Rather than another stream of product recommendations, I pitched The Shop Edit as a recurring editorial product: timely, useful, personality-driven, and built around the kind of recommendations readers would actually want in their inbox.

MY ROLE

Concept + pitch
Editorial strategy
Newsletter programming
Writing + editing
Audience growth